Reputation is only a candle, of wavering and uncertain flame, and easily blown out, but it is the light by which the world looks for and finds merit. — James Russell Lowell
Reputation[0] is a poorly described and understood area with strong links to identity and trust. The following is a summary of my thoughts (with a little help from my friends[1]) on a definition of reputation.
Formally, we can say that:
Reputation is a shared subjective valuation by other entities about a property of an entity.
Thus, no entity can create reputations on its own, either for itself or for others. While a reputation may be based on proveable facts, there is no inherent requirement that a reputation be proveable.
Less formally, reputation is another subject that could easily be described by the infamous quote:
I shall not today attempt further to define the kinds of material I understand to be embraced within that shorthand description; and perhaps I could never succeed in intelligibly doing so. But I know it when I see it… — Mr Justice Stewart
More practically, although there are certainly a variety of areas where fact, rumour, opinion and reputation overlap, reputations do have some clear differentiating properties.
Using the scurillous statement “Robert’s mother wears army boots”, it’s initially hard to decide if we’re looking at a rumour, a fact, an opinion or a reputation.
Breaking down our definition of reputation, we can explore the murky depths of how to easily describe whether this statement is a reputation – or what additional information is needed in order to be able to describe it as a reputation, rather than a fact, an opinion or a rumour.
- A reputation is a statement by others about a property of some entity
Our entity here is Robert’s mother, and we’ve definitely got a property here, specifically that she “wears army boots”. The important condition that this is a statement by others isn’t met though (although it is implied by saying “Robert’s mother”).
- A reputation is intrinsically unproved
There is no expectation that a reputation is in any respect based on fact; reputation can dance on the border of slander and libel, or be based on hard statistical data[2].
“Your mother wears army boots” is a classic grade-school taunt, and in this case, we don’t know if Robert’s mother does or doesn’t wear army boots. We also don’t know if the hypothetical boots that Robert’s mother wears are actually army boots, or might be rubber galoshes!
Obviously, if we have empirical proof that Robert’s mother does wear boots – and those boots are army boots, we have a fact on our hands. This doesn’t mean that we don’t have a reputation – Robert’s mother can still be known for wearing army boots whether there’s any factual basis for her reputation.
- A reputation is communicated between and by multiple entities
A reputation must be believed to be ‘factual’[3] by multiple entities, and be communicated between multiple entities; a valuation that isn’t shared by multiple entities is merely opinion, while a statement that has a single source (anonymous or not) is either an opinion or rumour.
We’re definitely falling down here – we don’t know how we came by the statement that Robert’s mother wears army boots! This could be a rumour, since rumours are generally described as unverified statements of uncertain origin – and this is certainly an unverified statement – but rumours are typically also of uncertain origin. If we’d been told “I hear that Robert’s mother wears army boots”, that would clearly be an uncertain origin, and thus a rumour, but all we have to work with is the bald statement “Robert’s mother wears army boots”, which could easily be of a very certain origin.
In the end, we’ve got a statement that’s neither fish nor foul. Without empirical evidence that Robert’s mother does, indeed, wear army boots, we don’t have a fact.
If we knew more about the source of the statement, we might have an opinion – the source might be declaring that Robert’s mother is wearing something on her feet that it interprets as army boots (or that it holds the belief that Robert’s mother wears army boots).
We probably aren’t talking about a rumour – “Robert’s mother wears army boots” is a statement which while it doesn’t have a defined origin is in a format that typically implies a very certain origin (namely the source of the statement).
On the other hand, we don’t clearly have a reputation here either – we don’t know how many entities hold this particular valuation about Robert’s mother.
If we change our murky statement slightly, we can separately meet fact, opinion, rumour and reputation.
- Fact: Robert’s mother wears army boots as can be seen in these photographs of Robert’s mother..
- Rumour: Somebody said that Robert’s mother wears army boots.
- Opinion: I think that the boots Robert’s mother is wearing are army boots.
- Reputation: Alice, Bob and Edward have said that Robert’s mother wears army boots.
[0] Why reputation? It’s my area of interest and research – how social and computer networks interact and impact trust, identity and privacy.
[1] Many thanks to Nick, Ben, Adam and the folks I should remember but have blanked on.
[2] This leads to interesting implications about trust and identity, since determining the apparent value of a reputation also depends on the source(s) of the reputation, and whether it’s possible to verify the content(s) of the reputation.
[3] Factual in this case being a subjective not an objective understanding